Marketing A Difference: A Brand Owner’s Guide To Motivating Sustainable Choices
This article is part of our series on Marketing Sustainability. You can view the full series or download the report.Download Report
Encouraging buyers to put the planet first and make more sustainable choices has never been more important – yet often marketers struggle to channel good intentions into sustainable actions.
We are here to help. Our guide focuses on harnessing the motivational M of the COM-B model to shift behaviour. We are moving away from the ineffective ‘green nudge’ school of thought, to give marketeers 12 scientifically validated motivations to tap into, so that they can better address the ‘attitude-behaviour’ gap between the sustainable options that people say they want, and what they actually do
Click the download button above to get your copy of the report.
Want more? At Brand Genetics, we believe in the power and promise of human motivation to change the world for good so when it comes to sustainability, we’re motivated to be part of the change. So if you feel we can help your brand or business, do get in touch. We would be delighted to help you put motivation back into the marketing mix.