Most insight explains what’s happening.
At Brand Genetics we apply behavioural science, psychology and empathy to uncover why — and what to do about it.

Most insight explains what’s happening.
At Brand Genetics we apply behavioural science, psychology and empathy to uncover why — and what to do about it.

We decode the DNA of human behaviour to reveal hidden pathways to brand growth.

BEHAVIOR DECODED. GROWTH UNLOCKED.

Our Global CMO describes your consumer
strategy as the best strategic deck he has
ever seen.

AB InBev
Global Insights Director

You guys are my dream team!

Panasonic
Head of Insight and Innovation

Best research experience EVER! Met all my expectations! Thoroughly enlightening!

Reckitt
Global Marketing Director

As usual, a great experience working with the Brand Genetics team!

Mondelēz
Innovation Leader

Thanks for your impeccable moderation – I was really impressed that you were flexible to changes in the flow and stimulus, even in the final moments before the sessions were due to start.  You didn’t break a sweat or lose focus.  I think we have reached great insights!

Britvic
Insights Manager

I’ve heard nothing but good things about how well the safari went and the value of it.  There is already talk of spin-offs and re-runs.

Wagamama
Head of Insights

You guys have done fantastic insight work!

PepsiCo
VP Global Beverages Group

What we do

We are an award-winning global consultancy specialising in behaviour-led brand growth.

We help ambitious brands turn deep understanding of human motivations, context and culture into competitive advantage – blending behavioural insight with commercial clarity.

We partner with brands at every stage of the growth journey — from identifying opportunity spaces to refining go-to-market execution.

Decode Opportunity

We decode real world behaviour, context, and cultural signals to reveal actionable growth opportunities.

Generate Solutions

We develop behaviourally-informed platforms and ideas that meet human needs and drive growth for your brand

Optimise Impact

We optimise strategic and creative executions to ensure they align with real human behaviour and maximise effectiveness
In more detail

Our Clients

Do you want to transform deeper consumer understanding into competitive advantage and growth?

Get in touch

The Alliance

Brand Genetics is a proud member of the Alliance of Independent Agencies. It is a vibrant community for those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world’s biggest brands