Decoding the DNA of human behaviour to unlock brand growth
How are you looking to unlock growth?
Reveal Opportunity
Through Foundational Insight
Generate Solutions
Through Behaviour Led Innovation
Maximise Impact
By Optimizing Strategy and Executions (comms, NPD)
Accelerate Capabilities
Through tailored
Training Programmes
We reveal the hidden forces driving what people do, why they do it and where the opportunities lie.
Snack
Developed the concept for an innovation launch which became the UK’s #1 NPD in Sweet Snacking
Volume & Revenues
Deep foundational insight guided strategy that enabled our client’s brand to double in volume and value
Revenues
Mapping an emergent product category to identify new growth opportunities that helped our client triple revenues in this space
Volume Growth
Identifying the core insight and creative route for a campaign that drove huge brand engagement and growth
Brand Extension
Shaped and refined the concept and comms for a brand extension now worth $40 million
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human-first thinking
Our Latest Insights & Thought Leadership
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The Human Code Issue 7 // Decoding the DNA of the Winning with Women’s Sport
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The Human Code Issue 6 // Decoding the DNA of the Fauxstalgia
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The Effort Heuristic: Why Inconvenience is the New Luxury
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The New Psychological Literacy: Calibrating Automation Bias
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The Shopper Schism: How to Win in the Business-to-Algorithm (B2A) Economy
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The Cognitive Life Raft: Why Consumers Are Outsourcing Their Agency
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The Human Code Issue 4 // Decoding the DNA of the FIFA World Cup
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Stop Selling Joy: Decoding the Tension of the World Cup
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The Human Code Issue 3 // Decoding the DNA of the Sovereign Single
We work across the globe with the world’s biggest brands to reveal the hidden forces that drive what people do, why they do it and where opportunities lie to unlock growth.
