The future is human
Brand Genetics is a global insight & innovation consultancy. Our human-centred approach helps us identify scalable opportunities for brand growth
Identify how to win in today’s market – and in tomorrow’s
Spot next-generation growth opportunities
Make smarter decisions about how to be fit for the future
Create new products, propositions & services to attract customers
Why human-centred matters
People are so much more than just consumers or users. By taking a broader human perspective, we uncover new and bigger opportunities for your brand to have a positive impact on people’s lives.
How human-centred delivers
What unites people is more powerful and profitable than what divides us. By understanding the shared needs and motivations that bind us together we can identify innovation and branding opportunities that span cultures and markets
How human-centred works
We leverage the human and social sciences to dig deeper and build on validated human insights. We work collaboratively with you, using observational field research to reveal insight-led and evidence-based innovation opportunities.
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We’re happy to work with some of the world’s most loved brands across a wide range of categories