Technologies change
Businesses change
Markets change
The one constant is
HUMAN NATURE

Technologies change
Businesses change
Markets change
The one constant is
HUMAN NATURE

We are an award-winning Brand Growth Consultancy specialising in front-end insight, strategy & innovation.  We help ambitious, market-leading brands understand the real reasons and motivations behind why people do what they do, what that means for your business and what you should do about it to drive positive impact

We call this way of approaching challenges HUMAN-FIRST

Our Global CMO describes your consumer
strategy as the best strategic deck he has
ever seen.

AB InBev
Global Insights Director

You guys are my dream team!

Panasonic
Head of Insight and Innovation

Best research experience EVER! Met all my expectations! Thoroughly enlightening!

RB
Global Marketing Director

As usual, a great experience working with the Brand Genetics team!

Mondelēz
Innovation Leader

Thanks for your impeccable moderation – I was really impressed that you were flexible to changes in the flow and stimulus, even in the final moments before the sessions were due to start.  You didn’t break a sweat or lose focus.  I think we have reached great insights!

Britvic
Insights Manager

I’ve heard nothing but good things about how well the safari went and the value of it.  There is already talk of spin-offs and re-runs.

Wagamama
Head of Insights

You guys have done fantastic insight work!

PepsiCo
VP Global Beverages Group

What we do

How thinking Human-First can help you reveal hidden truths and drive positive growth

Human-First Insight

Helping clients understand, explain and leverage insights from human behaviour

Human-First Innovation

Unlocking tangible growth solutions that deliver against real needs and desires

Human-First Impact

Delivering meaningful solutions in ways that engage and motivate stakeholders
Right now we are...

Exploring what "welcoming" means around the world

View our case studies

Human-First is Constant

Human nature – the heritable psychological and behavioural traits, embedded in our DNA and shared by all humans – remains consistent and unchanging over time

Human-First is Constant

Human-First is Universal

People are always human-first.  At times we may be consumers, customers, users, clients, colleagues – but, above all, we are all human-first.

Only by zooming out to see the wider context of people’s lives can we truly understand behaviour and the roles that brands actually play.

Human-First is Universal

Human-First is Unifying

What unites us is stronger than what divides us.  The truths that unite people across cultures are the strongest foundations on which to build global brands that resonate at a deeply human level

Human-First is Unifying
Human-First is Constant
Human-First is Universal
Human-First is Unifying

Our Clients

We’ve helped a wide range of leading businesses around the world start to think Human-First in order to solve their challenges.

Would you like your business to be more Human-First?

Get in touch

The BG Grove

We take our responsibility to the environment seriously, which is why we seek to off-set the carbon footprint of our international flights.  To this end, we’ve proudly partnered with Trees for Life, a charity dedicated to rewilding the Scottish Highlands.  They have established 44 tree-planting sites and have planted over 2-million trees so far.

The Alliance

Brand Genetics is a proud member of the Alliance of Independent Agencies. It is a vibrant community for those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world’s biggest brands