We decode the DNA of human behaviour to reveal hidden pathways to brand growth.
BEHAVIOR DECODED. GROWTH UNLOCKED.
What we do
We are an award-winning global consultancy specialising in behaviour-led brand growth.
We help ambitious brands turn deep understanding of human motivations, context and culture into competitive advantage – blending behavioural insight with commercial clarity.
We partner with brands at every stage of the growth journey — from identifying opportunity spaces to refining go-to-market execution.
Decode Opportunity
We decode real world behaviour, context, and cultural signals to reveal actionable growth opportunities.Generate Solutions
We develop behaviourally-informed platforms and ideas that meet human needs and drive growth for your brandOptimise Impact
We optimise strategic and creative executions to ensure they align with real human behaviour and maximise effectivenessOur Clients
Do you want to transform deeper consumer understanding into competitive advantage and growth?





















The Alliance
Brand Genetics is a proud member of the Alliance of Independent Agencies. It is a vibrant community for those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world’s biggest brands