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Brand Genetics is a global boutique qualitative and mixed-methods strategy consultancy. We work with leading businesses across FMCG, CPG, Health & Wellness, Technology, Pharmaceuticals, Sports and Financial Services to decode the DNA of human behaviour and reveal hidden commercial growth opportunities. Our deepest category heritage is in FMCG and CPG, and our behavioural methods translate directly into any sector where understanding real human decision-making is the difference between growth and stagnation.
Leadership Bios
Tom Ellis
CEO
Chairman of the Global Innovation Forum, Innovator & brand strategist with experience across a wide range of clients and categories. Previously MD of brand & innovation consultancy Big Green Door, and Director of Strategy & Research at brand agency 1HQ.
Brand Genetics Brand Kit
With offices in London, New York and Rio we work across the globe with the world’s biggest brands: ABInBev, Diageo, Google, Kellanova, Kenvue, Mars, Meta, Mondelez, Nestle, PepsiCo, Reckitt, Suntory and Unilever.
Our proprietary evidence-based and science-backed approach enables us to decode the complex DNA strands of human behaviour (Drivers, eNablers, Abilities) revealing the hidden forces driving what people do, why they do it and where opportunities lie to unlock growth.
Drivers: The underlying motivations, habits, and emotions behind behaviour
eNnablers: The norms, resources and environments that facilitate (or prevent) behaviour
Abilities: The skills and knowledge levels of individuals, groups and markets
Do you need to go deeper and get beyond the obvious? Do you want to transform consumer understanding into competitive advantage and growth? Get in touch today.
We work across the globe with the world’s biggest brands to reveal the hidden forces that drive what people do, why they do it and where opportunities lie to unlock growth.
