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Brand Genetics is a global boutique qualitative and mixed-methods strategy consultancy. We work with leading businesses across FMCG, CPG, Health & Wellness, Technology, Pharmaceuticals, Sports and Financial Services to decode the DNA of human behaviour and reveal hidden commercial growth opportunities. Our deepest category heritage is in FMCG and CPG, and our behavioural methods translate directly into any sector where understanding real human decision-making is the difference between growth and stagnation.
Leadership Bios
Andrew Christophers
Chairman & Co-founder
At Brand Genetics since the start-up days in 1998, specialising in food, drinks and FMCG, plus running both insight & innovation projects and training. Previously had 15 years client-side experience across Cadbury on their food brands portfolio, as head of marketing for Guinness’s lagers, and as head of innovation for KP Foods (United Biscuits).
Tom Ellis
CEO
At Brand Genetics since the start-up days in 1998, specialising in food, drinks and FMCG, plus running both insight & innovation projects and training. Previously had 15 years client-side experience across Cadbury on their food brands portfolio, as head of marketing for Guinness’s lagers, and as head of innovation for KP Foods (United Biscuits).
We work across the globe with the world’s biggest brands to reveal the hidden forces that drives what people do, why they do it and where opportunities lie to unlock growth.