• Decoding Growth
    • Reveal Oportunity
    • Generate Solutions
    • Maximise Impact
    • Accelerate Capabilities
  • Latest Insights
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Country Insights

  • Cheers! 干杯! Alcohol Premiumisation in China: The Spirit Round

    Cheers! 干杯! Alcohol Premiumisation in China: The Spirit Round

  • Cheers! 干杯! Alcohol Premiumisation in China: The Beer Round

    Cheers! 干杯! Alcohol Premiumisation in China: The Beer Round

  • Traditional Chinese Medicine: Finding the perfect ‘qi’ for your health and wellness brand

    Traditional Chinese Medicine: Finding the perfect ‘qi’ for your health and wellness brand

  • Rational Spending: China’s Changing Middle Class

    Rational Spending: China’s Changing Middle Class

  • The Rise of the Silver Economy

    The Rise of the Silver Economy

  • Introduction to China’s “Super Apps”

    Introduction to China’s “Super Apps”

  • Exploring China’s City Tiers

    Exploring China’s City Tiers

  • The Middle Kingdom: Collectivism in China

    The Middle Kingdom: Collectivism in China

We work across the globe with the world’s biggest brands to reveal the hidden forces that drive what people do, why they do it and where opportunities lie to unlock growth.

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58 Bloomsbury Street, London

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26 Broadway, New York, NY

Latin America

Rua do Passeio, 38, Centro, Rio de Janeiro – RJ

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