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True insight requires both the what and the why. For months, the market has speculated about the impact of GLP-1s, relying on anecdotal evidence and generalised trends. That changes now. We are mov...

Welcome to the era of the split-personality shopper Right now, consumers are ruthlessly optimizing their grocery carts. They are pre-planning their aisles, trading down to standard private labels, an...

Meet The Human Code, a new monthly newsletter from Brand Genetics. Most business strategy relies on flawless logic, which is precisely why it fails in a real world governed by delightfully irrational...