Empathy- based Research Empathy defined (list of definitions)

At Brand Genetics, we use empathy as a qualitative research technique to help our clients understand their consumers. Applied empathy helps us reframe a challenge from a consumer perspective, and in d...

8th October 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Empathy

Empathy: Why it Matters, and How to Get itAuthor: Roman KrznaricPublisher: RiderPublication: 2015 In Empathy – Why it Matters and How to Get it, the founder of the world’s first Empathy Mu...

13th March 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Applied Empathy

Applied Empathy: The New Language of LeadershipAuthor: Micheal VenturaPublisher: Simon & SchusterPublication: 2019 How can brands elevate empathy from a buzzword into a reliable, repeatabl...

5th March 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Heartificial Empathy

Heartificial Empathy: Putting Heart into Business and Artificial IntelligenceAuthor: Minter DialPublisher: DigitalProofPublication: 2018 What can computers teach humans about empathy? In Hear...

14th February 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: The Empathy Effect

The Empathy Effect: 7 Neuroscience-Based Keys for Transforming the Way We Live, Love, Work, and Connect Across DifferencesAuthor: Dr. Helen Riess Publisher: Sounds TruePublication: 2018 What i...

7th February 2019   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Wired to Care

Wired to Care: How Companies Prosper When They Create Widespread Empathy Author: Dev Patnaik Publisher: Pearson Publication: 2009/2014 Human empathy will make you a better innovator. Step into...

30th August 2017   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Well Designed – How to Use Empathy to Create Products People Love

Well Designed: How to Use Empathy to Create Products People Love Author: Jon Kolko Publisher: Harvard Business Review Press Publication: 2014 Here's how to use empathy to create products...

11th May 2017   |   3 minute read

Empathy-based Research Speed Summaries

Speed Summary: Against Empathy – The Case for Rational Compassion

Against Empathy: The Case for Rational Compassion Author: Paul Bloom Publisher: Ecco Publication: 2017 Are you a good “mindreader”? Empathy techniques for reading the minds of consumers a...

14th March 2017   |   3 minute read