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The Matrix – The Hidden Motives that Drive Consumer Behaviour

19th January 2022

The Middle Kingdom Traditional Chinese Medicine: Finding the perfect ‘qi’ for your health and wellness brand

Welcome to the Middle Kindom The Chinese name of China is 中国 (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

            10th November 2023
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                                    3 minute read
                            
        

The Middle Kingdom Rational Spending: China’s Changing Middle Class

            20th September 2023
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                                    3 minute read
                            
        

Premium Motivations & Codes Live Webinar: Reassuringly Expensive – How to Win in Premium

Is your brand looking to win with consumers in the competitive world of premium offerings? Sign up now for unique and evidence-based insight from brand leaders who have built and sustained premium ...

            15th September 2023
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                                    3 minute read
                            
        