The Matrix – The Hidden Motives that Drive Consumer Behaviour

Let's end 2024 with some Festive Fun! At Brand Genetics we don’t like boring Christmas Cards! A solitary robin on a holly branch - yawn! A snowman with a carrot for a nose - jog on! An unshaven ...

Here are some worrying facts for you: Did you know that only 7% of men globally relate to the depictions of masculinity they see in the media?(1) Equally, 80% of men agree that adverts influence gen...

We’re excited to announce our angel investment in Synthsight Ltd, a London-based AI startup specialising in research technology (Res-Tech SaaS). Brand Genetics has committed substantial seed fund...