Website header

Here are some worrying facts for you: Did you know that only 7% of men globally relate to the depictions of masculinity they see in the media?(1) Equally, 80% of men agree that adverts influence gen...

We’re excited to announce our angel investment in Synthsight Ltd, a London-based AI startup specialising in research technology (Res-Tech SaaS). Brand Genetics has committed substantial seed fund...

Why do people buy the things they do? It’s not always easy to know the true reasons why someone chooses brand A over brand B. Is it price or the position on the shelf? Is it a specific feature...