Revealing The ‘Why’ Behind The Buy: 4 Steps to Catalyse Brand Growth
This article is part of our series on Revealing The 'Why' Behind The Buy. You can view the full series or download the report.
Download ReportWhy do people buy the things they do?
It’s not always easy to know the true reasons why someone chooses brand A over brand B.
Is it price or the position on the shelf? Is it a specific feature or a memorable advertisement?
Or is it something else, something the person isn’t even aware of?
95% of motivation is subconscious yet studies show that when brands match the motivations of consumers, they are more likely to grow.
So how do you tap into something that people aren’t aware of?
In our new report “Revealing the ‘Why’ Behind the Buy” we show to catalyse brand growth through motive-matching and reveal consumers’ hidden motivations.
With over 25 years of experience in consumer research and behavioural science, we are experts in the consumer motivations that can drive purchase decisions.
This report will:
- Outline the principles and science behind motive matching
- Show the importance of the subconscious in our decision making process
- Show you 4 steps brands can follow to reveal consumers’ hidden motivations
- Show you how to “supercharge” the process by using Lexi – BG’s very own AI psychoanalyst
So, is your brand to get to the ‘why’ behind the buy and catalyse growth?