Innovation is top of the agenda as brands and businesses look to accelerate into 2022. The good news is, we are here to help! Yet, too often innovators find themselves detached from the consumer re...

Are you missing the big picture? Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it’s tempting to focus on what’s changing in the world. Ho...

Humans are hardwired to pay attention to the new, the different or the unusual, so in turbulent times it’s tempting to focus on what’s changing in the world. However, by following this path you an...