Wired to Care

Once an app for earnest language learners, Duolingo has become an unlikely cultural icon. Today, its mischievous green owl is more meme than mascot—popping up on TikTok, attending Charli XCX gigs, a...

In a market crowded with functional drinks and frothy claims, Starbucks has managed to stand out. Their Protein Coffee RTD (Ready-to-Drink) is more than just a new SKU; it’s a case study in brand ev...

Let's end 2024 with some Festive Fun! At Brand Genetics we don’t like boring Christmas Cards! A solitary robin on a holly branch - yawn! A snowman with a carrot for a nose - jog on! An unshaven ...