The GLP-1 Effect: Rethinking demand spaces is no longer optional

GLP-1 is set to revolutionise the food and drink landscape, reshaping consumer motivations and altering routines, cravings, and nutritional needs.

This seismic shift challenges traditional demand spaces, but also unlocks a golden opportunity for brands to gain a competitive edge by embracing fresh, innovative thinking.

Discover how in this insightful article by our CEO, Tom Ellis, in collaboration with Quirks.