How hungry brands can win in a new context

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GLP-1s are not just a diet trend, they are a biological rewiring of your customer. The era of “volume-based growth” with this expanding audience is over.

The Tsunami is Here

For decades, the industry has operated on a simple premise: sell more.

That model is breaking. The rapid adoption of GLP-1 medication is fundamentally rewiring the rules of consumption. This is a seismic shift that is projected to erase billions from balance sheets by 2030.

But where there is disruption, there is opportunity. The consumer isn’t disappearing, but evolving, empowered by control, confidence and transformation.

After undertaking proprietary research that puts real human experiences at the heart of the story, we have distilled the insight into a blueprint for success that is grounded in the Drivers, eNablers and Abilities of behaviour.

What You Will Learn

In this 60-minute briefing, we will be cutting through the media noise and shotgun statistics to shine a light on the development within deep human motivations that are driving this shift.

We will provide a clear, honest look at the changing landscape and a practical guide to navigating it.

To do so, this session will provide:

• The Casualty Report: A brutally honest audit of the landscape, and identifiers of which categories facing existential threats and which are primed for growth.
• Meet the “Revisionist”: Why your new customer is rejecting “healthier” tweaks to old products and demanding products that support their new identity.
• The 4-Strategy Blueprint: From “The Companion” to “The Ghost”, a practical framework to future-proof your portfolio against the shift.
• Q&A: cut out the guess work with a chance to dive into the insight and have your burning questions answered

Join us for a live conversation between Tom Ellis and Mia Christophers as they outline how to win in this new environment, as we move away from “sell more volume” to “sell transformation”.

Our Speakers

Tom Ellis, CEO

Innovator & brand strategist with experience across a wide range of clients and categories. Previously MD of brand & innovation consultancy Big Green Door, and Director of Strategy & Research at brand agency 1HQ. Enjoys pioneering breakthrough methodologies to unlock new insight and growth for brands & clients – creating solutions that work in the boardroom and the market.

Mia Christophers, Director

Mia is a specialist in insight, strategy, and market research, with a focus on translating data into actionable insights that unlock growth. Shortlisted for industry awards for insight impact, she is passionate about using agile and multi-lens methodologies to solve complex client challenges. With previous agency experience at FreshMinds and Ipsos, and client-side experience at Unilever, she possesses a unique ability to bridge the gap between corporate strategy and consumer reality.

Event Information

Date: Wednesday 10^th December 2025

Venue: Online

Time: 2pm GMT / 9am EST