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Welcome to The HIVE

This article is part of our series on Global consumer insight on Covid-19.
You can view the full series or download the report.

Welcome to The HIVE

We’re living in times of great difficulty and uncertainty. And as businesses we’re all facing significant challenges in how to plan for the future. But history tells us that in every crisis some businesses emerge stronger than before – and we’d like to help you be one of those businesses.

One thing we do know is there’s no point waiting for the future to happen to you… You’ve got to find a way to shape it to your advantage.

We’re already working with some of the world’s biggest multinationals to help them understand the impact of Covid-19 and plan for the future: establishing global consumer communities to understand people’s first-hand experiences of the pandemic and its impact, as well as mapping changing consumer behaviour to identify new opportunities.

Now we bring you The HIVE, a weekly update on how the pandemic is impacting consumer behaviour around the world and the implications for brands. By harnessing the power of Brand Genetics’ global network of skilled insight partners, we help you cut through the Covid clutter to navigate this rapidly changing landscape.

“The HIVE will be your weekly window into the global Covid-19 movement alongside the ‘so what’ and ‘what next’ for brands” Tom Ellis, CEO Brand Genetics


So with nothing more to say its time to meet the HIVE:


Subscribe to our HIVE newsletter below for weekly video round-ups and exclusive synthesised analysis directly into your inbox. 

Find the full list of topics we have explored so far below:

To hear more about what we are up to and the work we are doing, why not join our mailing list?

To hear more about what we are up to and the work we are doing, why not join our mailing list?