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FWC Sports Motivations Marketing Report_BrandGenetics

17th February 2023

Revealing The 'Why' Behind The Buy Revealing The ‘Why’ Behind The Buy: 4 Steps to Catalyse Brand Growth

Why do people buy the things they do? It’s not always easy to know the true reasons why someone chooses brand A over brand B. Is it price or the position on the shelf? Is it a specific feature...

            15th April 2024
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                                    3 minute read
                            
        

The Middle Kingdom Cheers! 干杯! Alcohol Premiumisation in China: The Spirit Round

Welcome to the Middle Kindom The Chinese name of China is 中国 (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

            26th January 2024
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                                    3 minute read
                            
        

The Middle Kingdom Cheers! 干杯! Alcohol Premiumisation in China: The Beer Round

            19th January 2024
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                                    3 minute read
                            
        