Consultant

Brand Genetics is a dynamic brand growth consultancy, specializing in front-end insight, strategy and innovation. We partner with iconic global brands like ABInBev, Diageo, Mondelez, Nestle, PepsiCo and Unilever. We believe that only when you understand why people do what they do, can you hope to influence behavior – so we apply empathy-led techniques and evidence-based behavioral science to reveal the deeper ‘whys’ behind human behavior and unlock brand growth.

We are on the hunt for a sharp strategic thinker to join our entrepreneurial New York team as a Consultant. In this role, you will have the opportunity to help build, shape, and expand the new office and company culture. You will work closely alongside the Head of North America and growing team, with the added support of a 25-year-old established UK business.

This is a unique opportunity to join a growing business making its mark with clients around the world – working as part of a diverse, smart, and highly motivated global team to challenge the status quo and deliver excellence through the power of human-first thinking.

The Role

Consultants are a crucial part of our business: they run point on project management and serve as the eyes and ears of our consumers. We are looking for self-motivated, agile thinkers who are eager to stretch themselves in an innovative and entrepreneurial environment. Key components of the role include:

1. PROJECT DELIVERY AND CLIENT RELATIONSHIPS (c. 90% of your time)

• Day-to-day project involvement and support – working closely with the senior team in the delivery of project work. This will range across proposal development, writing research screeners and discussion guides, conducting consumer and expert interviews, moderating groups, attending fieldwork (often across the US), analyzing research, helping design and facilitate workshops
• Manage project logistics – setting up workshops, face-to-face and online qualitative research (US and global), booking venues, liaising with recruiters
• Leading and contributing to key client-facing content – including insight generation, content and design of presentations, workshop design and facilitation, debriefs, blogs etc. in collaboration with the team
• Delivering project outputs in an impactful and engaging way – verbally and visually presenting findings along with thoughtful and actionable strategic recommendations to seamlessly set clients up for future success
• Where appropriate start to establish / build client relationships on and beyond immediate projects

2. NEW BUSINESS DEVELOPMENT AND SUPPORT (c. 10%)

• Support and develop new business materials – contributing to proposal development (brainstorms, desk research, gathering costings and liaising with partners), think pieces and case studies
• Help generate marketing content – our consultants regularly create blog pieces, post on LinkedIn, help plan for in-person or virtual events
• Support senior team in BG new product development, i.e. new offers and tools
• Stay up to date with trends and innovations to help BG stay informed and identify new opportunities

BG is an entrepreneurial business with a flat structure: we believe everyone has a role in helping to develop the business at both an intellectual and a practical level.

Desired Qualities & Experience

As part of the Brand Genetics North America team, you will contribute in tangible, meaningful ways from day one. This role is ideal for consultants who embrace a start-up mentality, value autonomy, and are eager to help grow the company and its culture. Our slightly cheesy but true shorthand for the BG DNA is smart, heart and self-start. Successful candidates are likely to be:

SMART:

• Passionate about brands and have strong foundational skills in research, brand strategy or innovation, ideally with c. 2-4 years of experience (previous agency / consultancy experience is highly desirable)
• Experienced in / passionate about psychology, neuroscience, and/or behavioral science – whether through education, work experience or personal passion and curiosity
• Creative, curious and analytical – able to combine clear thinking with creative flair to help unlock new insights and opportunities
• Comfortable with uncertainty and ambiguity – embracing a growth mindset; able to ‘run’ without a structured brief and eager to develop new skills and stretch yourself

HEART:

• A team player and relationship builder – excellent at communicating and building strong, positive, effective relationships, as well as willing to roll up your sleeves and get involved
• Established self-awareness – demonstrating understanding of your own culture, identity, biases, prejudices, power, privilege and stereotypes

SELF-START:

• Self-motivated, ambitious, and hungry to learn – with an ability to proactively get things done and a desire to make a real impact as the company grows
• Strong and engaging storyteller – demonstrating excellence in the creation of decks / visuals that communicate data / insight in a compelling way (PowerPoint, Keynote and/or Google Slides)

MUST HAVES:

• Currently legally authorized to work in the US

ADDED EXTRAS & ‘NICE TO HAVES’:

• Marketing and business development experience and/or interest a big plus
• Quantitative methodologies / data analytics skills – experience with fielding and translating big data into strategic recommendations
• Team management experience – coaching and upskilling junior team members
• Writing / blogging experience – demonstrating strong writing ability through published / self-published work
• Graphic design skills – an eye for strategic design, experience with Photoshop / InDesign / Illustrator and generally making deliverables look good
• Additional Languages – bonus points if you can moderate a focus group in a language other than English

The Package

• Dynamic and challenging environment – Shaping the future of some of the world’s biggest brands, working with an experienced global team, senior clients, and the ability to tangibly impact a fast-growing office
• Competitive salary and benefits – in line with experience, and including medical, dental & vision insurance, and 401(k)
• Annual bonus – when able, we look to pay a year-end bonus (at Christmas) reflecting both overall company performance and personal contribution
• Vacation – 22 PTO days + 11 US public holidays, including closing between Christmas and New Year’s (and no, this does not include sick days, because fighting off the flu is not a vacation!)
• Training budget – a personal training budget to help you achieve your personal career goals, in addition to internal company training
• Company laptop – to be provided
• Flexible working policy – with regards to hours and location. We provide access to our dynamic co-working space in FiDi, with the expectation that you will work in the office a minimum of 2 days/week (of your choosing)
• Opportunity for travel – whether for fieldwork or to spend time in UK or Brazil offices (dependent on project needs)
• Team socials – we believe regular, fun-filled social activities are more than just a perk — they’re a way to connect, unwind, and spark creativity together!

If you wish to apply for this role, please complete this application form.

MORE ABOUT BRAND GENETICS

Brand Genetics is headquartered in central London, with offices in Rio and New York and plans for further global expansion.

Our insight-led and evidence-based understanding and application of what makes people happy – their core needs, wants, desires, and drivers – enables us to understand what people what makes people tick, what they want next and identify scalable opportunities for growth.

Brand Genetics has a unique and collaborative culture, encouraging our exciting and diverse team “to be uniquely human” by celebrating and developing their specific strengths and talents.

We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives – and are empowered to progress through clear development structure and support. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.