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Brand Genetics

Predicting 2013: The 5 Most Influential ‘Events’ of the Next Year

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Context is crucial to the success of any innovation, so to whet your appetite for our 2013 mega-trends (which we will share on Monday), here are the predictions from our expert ‘crowd’ on what will be the key events that will shape political, economic & cultural agendas over the coming year: 1. Syrian Endgame –…

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Why Innovators must be Pigs

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There is an old riddle: In a bacon-and-egg sandwich, what’s the difference between the Chicken and the Pig? Answer: The Chicken is involved, but the Pig is committed! This leads us to one of the key, but often unspoken, ingredients of successful innovation: commitment. How committed you or your organisation are to solving a problem or delivering…

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It’s not big, but it is clever

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Watching BBC Sports Personality of the Year left us pondering the great sporting achievements of 2012; not least how Bradley Wiggins – a mod from Kilburn – managed to lift the Tour de France and then win Olympic gold just a week or so later. Can these successes teach us anything we can apply to…

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