Speed Summaries

Pre-suasion (Speed Summary)

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Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention. Although attributed to investor and philanthropist Esther Dyson, this insight is subject of Robert Cialdini’s new book Pre-suasion. ‘Pre-suasion’ is the art of influence by capturing and channeling attention. Rather than…

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How Brands Grow Part 2 (2016) [Speed Summary]

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How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the simple Ehrenberg-Bass approach to growing brands). If so, then you’re in for a treat with How Brands Grow Part 2 (HBG2), the followup to the original must-read international bestseller on…

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Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

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Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on the Edge, then you’re taking up too much space. That’s the insight for innovators in Edge Strategy; A New Mindset for Profitable Growth by Alan Lewis and Dan…

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Smarter, Faster, Better [Speed Summary]

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Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the secret is simple. Never start by creating something new. Instead, innovate creatively by combining existing solutions. In Smarter, Faster, Better: The Secrets of Being Productive, Pulitzer Prize-winner Charles Duhigg…

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Sprint by Google Ventures [Speed Summary]

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Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. Airbnb and Facebook do them. McKinsey does them. Government agencies do them. Start-ups do them. We do them… Everybody is doing ‘design sprints’ these days…

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Design Sprint [Speed Summary]

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  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O’Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three seasoned innovators with a digital background share the new ‘black’ in corporate and startup innovation – the design sprint. A design sprint is ‘design-thinking’ on speed, a ‘time boxed’…

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Superforecasting

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Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging trends that will shape your market? What will your category look like in 5 years? In the universally acclaimed Superforecasting: The Art and Science of Prediction,…

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Value Proposition Design [Speed Summary]

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Value Proposition Design: How to Create Products and Services Customers Want Author: Alexander Osterwalder Publisher:  Wiley Publication date: 2015 What’s your value proposition? How do you add value to consumers’ lives? Value Proposition Design is the new hit framework for innovating products and services that people actually want because they are useful in helping them achieve what…

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The Science of Why [Speed Summary]

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates consumers matters.  Why? Because motivation is what drives consumers to buy; motives are psychological tension states that push us to act – the ‘why’ behind what we buy.  But there’s a problem.  Motivational research is a mess;…

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Start with Why [Speed Summary]

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Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offers a simple and compelling answer in his ever-popular business bestseller on leadership, innovation and marketing, Start with Why. We buy what what we buy because what we…

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