Speed Summaries

Pre-suasion (Speed Summary)
Pre-suasion: A Revolutionary Way to Influence and Persuade Author: Robert Cialdini Publisher: Random House Books Publication: 2016 The most valuable commodity of the 21st century is attention....
Smarter, Faster, Better [Speed Summary]
Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the ...
Design Sprint [Speed Summary]
  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O'Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three s...
Superforecasting
Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging t...
The Science of Why [Speed Summary]
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates cons...
Start with Why [Speed Summary]
Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offe...
The Paradox of Choice [Speed Summary]
The Paradox of Choice: Why More Is Less Author: Barry Schwartz Publisher:  HarperCollins Publication date: 2005 The success of your next innovation will depend on whether you are marketing to 'S...

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