Speed Summaries

Business bestsellers, distilled

How Brands Grow Part 2 (2016) [Speed Summary]

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How Brands Grow: Part 2 Author: Byron Sharp & Jenni Romaniuk Publisher: Oxford University Press Publication: 2016 Are you a card-carrying ‘Sharpie’? (fan of Prof. Byron Sharp and the simple Ehrenberg-Bass approach to growing brands). If so, then you’re in for a treat with How Brands Grow Part 2 (HBG2), the followup to the original must-read international bestseller on…

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Edge Strategy: A New Mindset for Profitable Growth [Speed Summary]

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Edge Strategy: A New Mindset for Profitable Growth Author: Alan Lewis and Dan McKone Publisher:  Harvard Business Review Press Publication date: December 2015 If you’re not innovating on the Edge, then you’re taking up too much space. That’s the insight for innovators in Edge Strategy; A New Mindset for Profitable Growth by Alan Lewis and Dan…

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Smarter, Faster, Better [Speed Summary]

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Smarter Faster Better: The Secrets of Being Productive Author: Charles Duhigg Publisher:  Heinemann Publication date: March 2016 Want to make your innovation efforts more productive? Then the secret is simple. Never start by creating something new. Instead, innovate creatively by combining existing solutions. In Smarter, Faster, Better: The Secrets of Being Productive, Pulitzer Prize-winner Charles Duhigg…

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Sprint by Google Ventures [Speed Summary]

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Sprint: How to solve big problems and test new ideas in just five days Author: Jack Knapp, John Zeratsky, and Braden Kowitz Publisher: Transworld Publication date: March 2016 Google does them. Airbnb and Facebook do them. McKinsey does them. Government agencies do them. Start-ups do them. We do them… Everybody is doing ‘design sprints’ these days…

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Design Sprint [Speed Summary]

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  Design Sprint Author: Richard Banfield, C. Todd Lombardo, and Trace Wax Publisher: O’Reilly Publication date: 2015 From brief to prototype in 5 days. In Design Sprint, three seasoned innovators with a digital background share the new ‘black’ in corporate and startup innovation – the design sprint. A design sprint is ‘design-thinking’ on speed, a ‘time boxed’…

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Superforecasting

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Superforecasting: The Art and Science of Prediction Author: Philip Tetlock with Dan Gardner Publisher: RH Books Publication date: 2015 What is the future of your business? What are the emerging trends that will shape your market? What will your category look like in 5 years? In the universally acclaimed Superforecasting: The Art and Science of Prediction,…

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Value Proposition Design [Speed Summary]

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Value Proposition Design: How to Create Products and Services Customers Want Author: Alexander Osterwalder Publisher:  Wiley Publication date: 2015 What’s your value proposition? How do you add value to consumers’ lives? Value Proposition Design is the new hit framework for innovating products and services that people actually want because they are useful in helping them achieve what…

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The Science of Why [Speed Summary]

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates consumers matters.  Why? Because motivation is what drives consumers to buy; motives are psychological tension states that push us to act – the ‘why’ behind what we buy.  But there’s a problem.  Motivational research is a mess;…

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Start with Why [Speed Summary]

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Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offers a simple and compelling answer in his ever-popular business bestseller on leadership, innovation and marketing, Start with Why. We buy what what we buy because what we…

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Growth Hacker Marketing [Speed Summary]

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Growth Hacker Marketing: A Primer on the Future of of PR, Marketing and Advertising Author: Ryan Holiday Publisher:  Profile Books Publication date: 2014 (Expanded edition) It’s a case of mistaken identity. You may think you are a marketer, but actually you’re now a ‘growth hacker’. At least that’s the case if you want to keep your…

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The Paradox of Choice [Speed Summary]

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The Paradox of Choice: Why More Is Less Author: Barry Schwartz Publisher:  HarperCollins Publication date: 2005 The success of your next innovation will depend on whether you are marketing to ‘Satisficers’ or ‘Maximisers’. To find out whether you and your consumers are Satisficers or Maximisers take the test below. In many categories, consumers are primarily ‘Satisficers’ – they opt for the…

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The Consuming Instinct [Speed Summary]

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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature Author: Gad Saad Publisher:  Prometheus Publication date: 2011 Reasons not Rationalisations Ask consumers the reasons why they buy the stuff they buy, and you’ll probably get rationalisations, not reasons. Rationalisations are the ‘justifications’ we make to ourselves – and to others…

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Ten Types of Innovation: The Discipline of Building Breakthroughs

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Ten Types of Innovation: The Discipline of Building Breakthroughs Author: Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters Publisher:  John Wiley & Sons Publication date: 2013 Q: What’s the best way to fail at innovation? A: Do product innovation. This is the controversial message of a new hot book on innovation that’s getting glowing reviews – 10 Types…

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Creativity Inc [Speed Summary]

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Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Author: Ed Catmull, Amy Wallace Publisher:  Bantam Press Publication date: 2014 Fear’s Dark Force What’s the secret to a successful innovation project? Fail early, fail fast, fail fearlessly. Every early failure is a door that closes on future wasted time, allowing you…

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Zero to One [Speed Summary]

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Zero to One: Notes on Start Ups, or How to Build the Future Author: Peter Thiel & Blake Masters Publisher: Virgin Publication date: 2014 Competition is for wimps. Real innovation should be about creating monopolies. That’s the central tenet of this season’s bestselling must-read blockbuster on innovation, Zero to One, from PayPal creator and innovation investor Peter…

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The Lean Startup [Speed Summary]

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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Author: Eric Ries Publisher: Crown Publication date: 2011 As well as earning cult status as the innovator’s bible in Silicon Valley, The Lean Startup is being adopted by big brands as a fast, efficient and cost-effective framework for doing breakthrough innovation in new and unproven markets. Learning by Doing In essence, the message…

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Seeing What Others Don’t [Speed Summary]

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Seeing What Others Don’t – The Remarkable Ways We Gain Insights Author: Gary Klein Publisher: PublicAffairs Publication date: 2013 What is insight anyway? Ever wanted to nail the definition of insight simply and clearly? Eminent cognitive psychologist Dr Gary Klein, renowned for his work on how people make decisions in practice – rather than theory, has a simple and clear definition for…

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Think Like a Freak [Speed Summary]

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Think Like a Freak: How to Think Smarter About Almost Everything Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date: 2014 Moving from description to prescription, the Freakonomics duo economist Steven Levitt and journalist Stephen J. Dubner, offer a self-help book for professionals in innovation, business and marketing on how to think, persuade and incentivise people. How to…

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Superfreakonomics [Speed Summary]

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Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date: 2009 In a followup to their bestselling Freakonomics (speed summary) economist Steven Levitt and journalist Stephen J. Dubner explore how incentives and the laws of supply and demand are key to understanding and changing behaviour.…

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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything [Speed Summary]

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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Author: Steven Levitt and journalist Stephen J. Dubner Publisher: William Morrow Publication date: 2005 Before summarising the latest 2014 instalment of the massively popular Freakonomics franchise ‘Think Like a Freak’, here’s a speed summary of the best-selling original Freakonomics published back in 2005. Freaky Research Freakonomics is…

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