Speed Summaries

Trade-off: What Some Things Catch On, and Others Don’t Author: Kevin Maney Publisher: Broadway Publication: 2010 Will your new brand or product catch on? It all depends on whether you’re a ‘high-fidelity’ brand or a ‘convenience; brand. You can be either, and indeed should be [...]

The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To help busy marketers, Dr Michael Solomon, consumer psychologist and author of the leading textbook [...]

The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To help busy marketers, Dr Michael Solomon, consumer psychologist and author the leading textbook on [...]

Enchantment: The Art of Changing Hearts, Minds, and Actions Author: Guy Kawasaki Publisher: Portfolio/Penguin Publication: 2011 (March 3rd) One part Dale Carnegie, one part Robert Cialdini, and one part Guy Kawasaki‘s best bits – Enchantment is the new Amazon business bestseller on how to enchant [...]

Predictably Irrational: The Hidden Forces that Shape Our Decisions Author: Dan Ariely Publisher: Harper Collins Publication: 2010 (Revised Expanded Ed.) Predictably Irrational is the bestselling book on irrational consumer behaviour by psychologist and MIT professor Dan Ariely.  The main thrust of the book is that [...]

The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments Author: Robert H. Bloom Publisher: Green Leaf Publication: 2010 Another month, another book on Customer Empowerment – how customers, not brands or retailers, are in now in control, empowered by technology, information [...]

Buyology: How Everything We Believe About Why We Buy is Wrong Author: Martin Lindstrom Publisher: Random House Publication: 2009 The big idea; brains scans don’t lie, people do.  So throw out your surveys, focus groups and the obsolete ‘legacy people’ cluttering up your market research [...]

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Authors: Markus Stahlberg and Ville Maila Publisher: Kogan Page Publication: 2010 Shopper Marketing is a round up of cutting edge insight into this new hot area of marketing, defined as brand marketing for [...]

Repositioning: Marketing in an Era of Competition, Change, and Crisis Author: Jack Trout with Steve Rivkin Publisher: McGraw-Hill Publication: 2010 Three decades after igniting a revolution in marketing by coining and developing the concept of “positioning” in “Positioning: The Battle for Your Mind”, Jack Trout publishes [...]

Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, 2010 Fascinate or Fail: Elk Blood, Opium and Aphrodisiacs Some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal (the word fascinate [...]