Speed Summaries

Business bestsellers, distilled

Enchantment: The Art of Changing Hearts, Minds, and Actions

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Enchantment: The Art of Changing Hearts, Minds, and Actions Author: Guy Kawasaki Publisher: Portfolio/Penguin Publication: 2011 (March 3rd) One part Dale Carnegie, one part Robert Cialdini, and one part Guy Kawasaki‘s best bits – Enchantment is the new Amazon business bestseller on how to enchant your customers by delivering delight, and in doing so creating…

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Predictably Irrational – The Hidden Forces that Shape Our Decisions [Speed Summary]

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Predictably Irrational: The Hidden Forces that Shape Our Decisions Author: Dan Ariely Publisher: Harper Collins Publication: 2010 (Revised Expanded Ed.) Predictably Irrational is the bestselling book on irrational consumer behaviour by psychologist and MIT professor Dan Ariely.  The main thrust of the book is that consumers are systematically irrational in their behaviour – at best…

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The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments

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The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments Author: Robert H. Bloom Publisher: Green Leaf Publication: 2010 Another month, another book on Customer Empowerment – how customers, not brands or retailers, are in now in control, empowered by technology, information and choice.  From price comparison to real-time consumer reviews, technology…

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Buyology: How Everything We Believe About Why We Buy is Wrong

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Buyology: How Everything We Believe About Why We Buy is Wrong Author: Martin Lindstrom Publisher: Random House Publication: 2009 The big idea; brains scans don’t lie, people do.  So throw out your surveys, focus groups and the obsolete ‘legacy people’ cluttering up your market research department.  And buy yourself a brain scanner. Welcome to the…

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Shopper Marketing Speed Summary: How to Increase Purchase Decisions at the Point of Sale

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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Authors: Markus Stahlberg and Ville Maila Publisher: Kogan Page Publication: 2010 Shopper Marketing is a round up of cutting edge insight into this new hot area of marketing, defined as brand marketing for the retail (and e-tail) environment. With 68% of all purchases…

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Repositioning Speed Summary: Marketing in an Era of Competition, Change, and Crisis

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Repositioning: Marketing in an Era of Competition, Change, and Crisis Author: Jack Trout with Steve Rivkin Publisher: McGraw-Hill Publication: 2010 Three decades after igniting a revolution in marketing by coining and developing the concept of “positioning” in “Positioning: The Battle for Your Mind”, Jack Trout publishes his take on repositioning. Positioning and Repositioning Positioning is how…

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Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

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Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, 2010 Fascinate or Fail: Elk Blood, Opium and Aphrodisiacs Some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal (the word fascinate is derived from Latin fascinare, meaning “to bewitch.”). Take Jägermeister,…

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Spent Speed Summary: Sex, Evolution and Consumer Behavior

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Spent: Sex, Evolution and Consumer Behavior Author: Geoffrey Miller Publisher: Viking Publication date: July 2, 2009 Spent by Geoffrey Miller, professor of evolutionary psychology at the University of New Mexico, is a followup to his bestseller on evolutionary psychology, The Mating Mind.  This time however, Miller focuses on consumer psychology rather than the psychology of…

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Blink Speed Summary: The Power of Thinking Without Thinking

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Blink: The Power of Thinking Without Thinking Author: Malcolm Gladwell Publisher: Brown Publication date: Jan 11, 2005 Suffering from marketing information overload? Too many marketing reports, metrics and plans, too much market intelligence, research and survey data?  Well here’s the cure. You need to “thin-slice”. Thin-slicing is a neat cognitive trick that involves taking a…

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Wikinomics Speed Summary

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Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott and Anthony D. Williams Publisher: Portfolio Hardcover Publication date: December 28, 2006 You’ve heard of Wikipedia, the Web 2.0 poster child and the planet’s favourite encyclopaedia. But what’s ‘Wikinomics’ – the new buzzword taking the business world by storm? Surfing the Web 2.0 Wave Wikinomics is…

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Purple Cow Speed Summary

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Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Publisher: Portfolio Publication date: May, 2003 Top Line: Traditional marketing isn’t working anymore.  The old virtuous circle of ‘buy ads – get distribution – sell product – buy ads…’ no longer pays.  The solution?  Stop advertising and start innovating.  What you need to build…

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The Tipping Point Speed Summary

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The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Publisher: Little Brown Publication date:  2000 The Tipping Point has gained something of a cult status in marketing – as the black book of 21st Century Marketing.  But what does Malcolm Gladwell’s influential bestseller actually advocate, and how can it be applied to real…

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