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Habit Loop

Forget User Experience… Think Human Experience!

1024 613 Clemmie Prendergast

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of being without a smart phone – is a recognisable psychological affliction. However you look at it, mobile phones are playing an increasingly…

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