Posts Tagged :

Kickstarter

Crowdsight: Uncovering Insight from Crowdfunding

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We were recently spoke at the forward looking Insight Innovation Exchange Europe (IIeX) conference in Amsterdam about our proprietary methodology – Crowdsight. Crowdsight uses crowdfunding sites to help innovators, brands and marketers spot new opportunities for their business. Crowdfunding is growing fast and we believe it offers a validated window into the ideas and trends that…

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The home and it’s owner – a changing relationship: A Crowdsight Analysis

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Intelligent home security has been an interesting concept for years – and a constant feature of science fiction writers – but until recently it hasn’t been a reality. With smart-device proliferation and increasingly affordable state of the art electronics that is changing. In the US alone, currently less than 1% of homes employ full smart…

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Fresh beer that stays fresh: A Crowdsight Analysis

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One trend ‘tapping’ into the huge growth of craft beer in the US has been the rapid rise of Growlers. These half-gallon refillable bottles (as well as the emerging 32-ounce “growlet,”) have become a prominent feature of the beer landscape that let drinkers take craft and microbrews home, straight from the tap. Though their market…

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Sleep Hacking: A Crowdsight Analysis

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In a world that is getting busier, more demanding and more stressful people are looking for ways to do things better and more productively: time is a luxury. As such people are looking to cut down on unproductive uses of time and sleep is increasingly seen as something that can be ‘hacked’. Studies have shown…

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‘Home-made’ – where old meets new: A Kickstarter insight

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Innovation rarely answers a truly new need – rather it improves the way existing needs are met. Kickstarter is a great place to uncover those ‘new ways of doing’. We use Crowdsight to analyse crowdfunding sites and understand those ‘new ways of doing’. One of the strongest trends in food currently is ‘home-made’ and ‘home-crafted’.…

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Restaurant quality without the restaurant: A Kickstarter insight

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Restaurants and chefs drive the trends and innovations of home cooking. It’s not always easy to get sight of what those trends are and what it means for consumers. We use Crowdsight to analyse crowdfunding sites (like Kickstarter) to get sight of key trends and innovations early. One constant in home cooking is the desire…

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3 innovation lessons we can learn from Kickstarter’s record breaker

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The Coolest Cooler not only sounds cool, it is cool… Or at least that’s what over 62,000 people who backed it on Kickstarter think! On Friday, The Coolest broke the previous Kickstarter record with an incredible $13.3 million (after only asking for $50,000) pledged. At Brand Genetics we believe the innovation lessons we can learn…

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