What we are
At Brand Genetics, we believe the Future is Human. We use a human-centred approach to insight and innovation to help our clients understand what people will want next. And we champion positive Innovation as the way forward, innovating for human happiness and wellbeing.
We’re called Brand Genetics for a reason. We launched in 1996 proclaiming “All marketing is Darwinian”, using the principles of evolutionary genetics to guide our approach to innovation. Understanding people – the DNA of what makes individuals unique – remains at the heart of our human-centred insight and innovation work today.
But while our principles remain the same, today’s innovators face new challenges and require new solutions, so we continue to break new ground. Despite being an established business, tackling global projects for major corporates, we maintain our start-up mentality, with a willingness to challenge innovation inertia. It’s this inherent dissatisfaction with the status quo that still motivates and inspires us today. We continue to work at the future’s edge, delivering structured strategic problem solving and human-centred insight and innovation to help our clients answer the question “What’s next?”
What we’re not
We are incredibly proud of what we do, but we’re also clear about what we don’t do. So, don’t hire us if you want:
- A Big Agency –we’re boutique but agile and fast, rather than being big and corporate
- Quantitative Measurement –we are focused on understanding whypeople do what they do and what they want next, not measuring what they do
- Executional Delivery –we’re thinkers, not makers; our specialism is front-end insight and innovation (though we recognize the importance of making our thinking ‘real’ and realistic)
- A Comfortable Ride – succeeding in the future will be challenging, so we believe we need to be as well: we will challenge your sacred cows, provoke fresh thinking and speak truth to power