All thoughts

SYSTEM 1 – AND THE 80:20 RULE
“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...
The Future of Art and Design
Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in S...
THE CRAFT LIQUEUR OPPORTUNITY
OK, so we all know about the craft beer movement.  But what about craft liqueurs?  This is an area where small is beautiful, and local is definitely best. If you are lucky enough to be anywhere nea...
Paradigm-breaking Innovation
Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mind...
Speed dating with start-ups
“Bite size pitches for busy investors” grabbed my attention, so off I went to Seedrs in Old Street last week, keen to gain insight into how new innovations are being pitched in 2017.  Seedrs' ...

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