Posts By :

Andrew Christophers

SYSTEM 1 – AND THE 80:20 RULE

1080 608 Andrew Christophers

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it’s still there!” We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  We especially enjoyed using it with Brand Genetics co-founder John Kearon, whose early vision for the company was…

read more

Food Pioneers – Learning from the Innovators

1023 309 Andrew Christophers

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser Doherty talked us through his compelling human story, subtitled “the adventures of Jam Boy”. Initially aged 14, he made 100% fruit jam, using his grandmother’s…

read more

Bullshit busting and unconventional thinking

750 415 Andrew Christophers

Nassim Nicholas Taleb poses the question: “You have the choice of 2 different brain surgeons.  One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.  Which one do you choose?”  Most people of course opt for the latter, but Taleb himself wouldn’t.  “If you look like a butcher,…

read more

Smart Summit 2017: 5 Key Learnings on The Internet Of Things

800 1067 Andrew Christophers

Brand Genetics attended the recent Smart Summit, a showcase of new developments on The Internet Of Things. It is no surprise that IoT remains a vital part of the fourth industrial revolution for innovators and consumers alike. Based on the breadth of the showcase, it’s clear that future opportunities are limitless. But we’ve distilled 5…

read more

Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

1080 810 Andrew Christophers

You can’t always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highly driven and independent spirit, who loves to challenge herself to break new ground. As a child, Camila’s first ever word…

read more

The Future of Art and Design

852 380 Andrew Christophers

Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in Shoreditch. Annie Jones presents a campaign for International Women’s Day 2018, which celebrates women (and men) who have overcome gender bias…

read more

THE CRAFT LIQUEUR OPPORTUNITY

640 480 Andrew Christophers

OK, so we all know about the craft beer movement.  But what about craft liqueurs?  This is an area where small is beautiful, and local is definitely best. If you are lucky enough to be anywhere near the heavenly and tranquil mountains of Fornalutx in Mallorca, then make a bee-line for Café Med.  There, Brit…

read more

Paradigm-breaking Innovation

696 348 Andrew Christophers

Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mindedness can also limit brand growth.  Are Quavers snacks always confined to be cheese flavoured?  And can Guinness be anything other…

read more

How to innovate successfully – 5 lessons from the man who invented Baileys

790 719 Andrew Christophers

It took just 30 seconds to invent Baileys Irish Cream – and within 45 minutes there was a fully formed prototype liquid.  In response to “The Irish brief” from IDV (now Diageo), Hugh Seymour-Davies’s insight clashed with David Gluckman’s impatience – and the world’s biggest liqueur brand was born.  “What would happen,” mused Hugh, “if…

read more

MAKING A SPLASH – HOCKNEY, INNOVATION & BARTON

730 721 Andrew Christophers

David Hockney knows a thing or two about art – and he can also teach us a lot about innovation too. The current Hockney exhibition at Tate Britain (which runs till 29th May) is a shrine to innovative thinking. While it showcases 60 years of different artistic styles and devices, from painting to film to…

read more
  • 1
  • 2