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Andrew Christophers

Smart Summit 2017: 5 Key Learnings on The Internet Of Things

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Brand Genetics attended the recent Smart Summit, a showcase of new developments on The Internet Of Things. It is no surprise that IoT remains a vital part of the fourth industrial revolution for innovators and consumers alike. Based on the breadth of the showcase, it’s clear that future opportunities are limitless. But we’ve distilled 5…

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Risk Taking & Rule Breaking: Meet Camila Marcondes – the Human Face Behind Brand Genetics LATAM

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You can’t always judge a book by its cover. Camila Marcondes certainly has an easy-going charm and relaxed sociability, as befits a Brazilian brought up in Rio de Janeiro. But behind that lies a highly driven and independent spirit, who loves to challenge herself to break new ground. As a child, Camila’s first ever word…

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The Future of Art and Design

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Talent is about new thinking, not just old wisdom.  So how refreshing it was to see the inspiring work from Bath Spa’s School of Art Graphic Communication graduates at their recent degree show in Shoreditch. Annie Jones presents a campaign for International Women’s Day 2018, which celebrates women (and men) who have overcome gender bias…

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THE CRAFT LIQUEUR OPPORTUNITY

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OK, so we all know about the craft beer movement.  But what about craft liqueurs?  This is an area where small is beautiful, and local is definitely best. If you are lucky enough to be anywhere near the heavenly and tranquil mountains of Fornalutx in Mallorca, then make a bee-line for Café Med.  There, Brit…

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Paradigm-breaking Innovation

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Many brands are successful by doing just one thing, and doing it well.  Think of Sensodyne for sensitive teeth, KFC for fried chicken, or Marmite – whether you love it or hate it.  But single-mindedness can also limit brand growth.  Are Quavers snacks always confined to be cheese flavoured?  And can Guinness be anything other…

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How to innovate successfully – 5 lessons from the man who invented Baileys

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It took just 30 seconds to invent Baileys Irish Cream – and within 45 minutes there was a fully formed prototype liquid.  In response to “The Irish brief” from IDV (now Diageo), Hugh Seymour-Davies’s insight clashed with David Gluckman’s impatience – and the world’s biggest liqueur brand was born.  “What would happen,” mused Hugh, “if…

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MAKING A SPLASH – HOCKNEY, INNOVATION & BARTON

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David Hockney knows a thing or two about art – and he can also teach us a lot about innovation too. The current Hockney exhibition at Tate Britain (which runs till 29th May) is a shrine to innovative thinking. While it showcases 60 years of different artistic styles and devices, from painting to film to…

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Speed dating with start-ups

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“Bite size pitches for busy investors” grabbed my attention, so off I went to Seedrs in Old Street last week, keen to gain insight into how new innovations are being pitched in 2017.  Seedrs’ offer is to make it simple to buy into businesses you believe in, and to share in their success.  With offices in 5 countries, they invite online…

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9 Top Tips for Innovators – Courtesy of Jo Malone

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I spent “an evening with Jo Malone” last week – and what an inspiring evening it was too! Jo Malone was born on a council estate in Bromley, she’s dyslexic, and she left school aged 15 with no qualifications.  But she was also born with an innate sixth sense, which enabled her to smell dampness…

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