Posts By :

Clemmie Prendergast

As the UK’s NHS turns 70, what does the future of Health look like?

770 513 Clemmie Prendergast

This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the UK. Founded by Aneurin Bevan in 1948, it is now the largest employer in Europe and the biggest integrated health system in the…

read more

Data protection and GDPR… what we’ve been reading this week at Brand Genetics

939 595 Clemmie Prendergast

We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come to it later will be able to create things that we cannot ourselves imagine.” says Tim Berners Lee, creator…

read more

Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

790 251 Clemmie Prendergast

We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental shortcuts — called ‘heuristics’ — during problem solving to simplify judgement and decision- making processes. However, sometimes these mental shortcuts can lead us astray, causing us…

read more

The future of gamification… what we’ve been reading this week at Brand Genetics

939 443 Clemmie Prendergast

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for social good has caught our attention. This week we explore the rise of gamification, looking at some of the psychological drivers of…

read more

World Book Day: What we’re reading at Brand Genetics

1080 1115 Clemmie Prendergast

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1.  Brain Surfing by Heather LeFevre Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy,…

read more

Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

1080 529 Clemmie Prendergast

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism many people have negative associations with brands, believing them to embody conformity, mediocrity and the suppression of individuality.  However, we are seeing a brand…

read more

Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

640 361 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more recently there has been a further raising of consciousness with brands beginning to tackle the causes of climate change by exploring new ways…

read more

International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

649 376 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was host to International Women’s Day (IWD). In celebration, several big brands – including Barbie, McDonalds, and top alcohol brands like BrewDog and Johnnie…

read more

‘Pro-pot media’, marijuana-infused coffee and cannabis-based cocktails…what we’ve been reading this week at Brand Genetics

800 500 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about the cannabis economy and a few unorthodox insights have caught our eye… JWT have produced a comprehensive report on the future of the cannabis economy, exploring the changing nature of marijuana’s cultural value. The North American Marijuana market is booming; making $6.7 billion in revenue in 2016,…

read more

Forget User Experience… Think Human Experience!

1024 613 Clemmie Prendergast

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of being without a smart phone – is a recognisable psychological affliction. However you look at it, mobile phones are playing an increasingly…

read more
  • 1
  • 2