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Clemmie Prendergast

Man Down: The Future of Masculinity with Dr. Paul Marsden

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Having worked closely with Brand Genetics for several years, Dr. Paul Marsden has been a central part of our campaign exploring modern masculinity. Recently, he took the time to share his thoughts on the future of gender and branding and the impact it is having on the marketing landscape.  DOWNLOAD THE FULL REPORT NOW Q: Why…

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DNA-based nutrition, nutrition-by-picture and personalised vitamins… what we’ve been reading this week at Brand Genetics

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This week we’ve been reading about Nutrition Tech, and a few insights have caught our eye… As one of the fastest-growing and most resilient markets, the wellness economy is now worth $3.7 trillion and is showing no sign of slowing down. Loosely defined as holistic healthy living characterized by physical, mental, social and spiritual well-being,…

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Brand Genetics – Insight and Innovation Intern

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We are looking for a creative, analytical, confident team player to work as part of our team for 3 months. In our small but agile company, the successful candidate will have the opportunity to get involved across a wide range of activities – supporting live projects, creating new content and working on your own project!…

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As the UK’s NHS turns 70, what does the future of Health look like?

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This week we’ve been reading all about health technology and a few revealing insights have caught our eye… This week celebrates the 70th Birthday of the NHS, the National Health Service, in the UK. Founded by Aneurin Bevan in 1948, it is now the largest employer in Europe and the biggest integrated health system in the…

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Data protection and GDPR… what we’ve been reading this week at Brand Genetics

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We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come to it later will be able to create things that we cannot ourselves imagine.” says Tim Berners Lee, creator…

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Cognitive bias and consumer research… what we’ve been reading this week at Brand Genetics

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We’ve been reading all about cognitive biases and a few revealing insights have caught our eye… What are cognitive biases? To help deal with the complexity around us, our brains often use mental shortcuts — called ‘heuristics’ — during problem solving to simplify judgement and decision- making processes. However, sometimes these mental shortcuts can lead us astray, causing us…

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The future of gamification… what we’ve been reading this week at Brand Genetics

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We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for social good has caught our attention. This week we explore the rise of gamification, looking at some of the psychological drivers of…

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World Book Day: What we’re reading at Brand Genetics

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To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1.  Brain Surfing by Heather LeFevre Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy,…

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Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

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We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism many people have negative associations with brands, believing them to embody conformity, mediocrity and the suppression of individuality.  However, we are seeing a brand…

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Plastic-free supermarkets and sustainable Lego…What we’ve been reading this week at Brand Genetics

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This week at Brand Genetics we’ve been reading all about sustainability and a few unorthodox insights have caught our eye… Sustainability has been on the political agenda for a while, but more recently there has been a further raising of consciousness with brands beginning to tackle the causes of climate change by exploring new ways…

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