Our human-centred approach means we understand that every client and every project is unique. So we tailor our approaches to suit. 

Our specialist capabilities cover three key areas:

From consumer insight to human truth

What unites humanity is more powerful than what divides it: so, we seek the deeper human truths that cross cultures and markets – using scientific and empathic techniques to get past the ‘can’t say, won’t say’ challenge.

Our Toolset
  • Psychological Frameworks – scientific insight to get to deeper (unspoken) human motivations
  • Audience Insight – creative approaches to gather rich conversational, observational & contextual target understanding
  • BG Connect – bespoke digital insight to understand human behaviour in a digital age, balancing stats with stories
  • Anticipatory Thinking – expert ‘Delphi’ approaches to forecast likely future scenarios and implications
  • BGi – the best of human and artificial intelligence to distil and interpret evidence from a rich array of existing data sources

 BG in Action: We helped the world’s biggest brewer understand the emerging needs and category dynamics of non-alcoholic beer to guide market entry, development strategy and future innovation

From product-focused to human-centred

Humans are goal driven. For innovation that resonates more deeply with an audience we must discover and define their real ‘jobs-to-be-done’ (the bigger goals & motivations) and then understand how your brand can enable people to achieve them

Our Toolset
  • Northstar Vision – guide strategic innovation by defining brands’ role in addressing core human needs in a changing world
  • Innovation Blueprints – create briefs for successful innovation by defining the human ‘Job to be Done’
  • Test & Learn – collaborate with early adopters and experts to co-create and evolve innovation ideas
  • Blue Ocean Strategy – take a human-centric approach to find untapped demand and create new market spaces

BG in Action: We helped the world’s largest privately owned spirits company create the next generation of luxury limited editions to meet the needs of tomorrow’s high net worth consumers

From project delivery to human engagement

To create real impact we work to engage internal audiences emotionally and rationally – telling human stories and bringing findings to life to drive empathy, moving and catalysing stakeholders to drive change

Our Toolset
  • Immersive Debriefs – embed learnings and drive ownership via experiential workshops
  • Insight Documentaries – bring to life learnings and opportunities via emotionally rich multi-media
  • Curated Experiences – expose stakeholders to target audience insights first-hand via empathic experiences
  • Human-Centred Training – human-centric frameworks and tools that enable internal teams to enhance their insight and innovation skills

BG in Action: We helped the global leader in home care shape its future roadmap for a connected world with an immersive ‘house of the future’ experience

This is just a selection of what we do. We work with a wide range of leading businesses around the world, all with unique problems to solve. Do get in touch to find out what we can do for you and your business