Market Insight: Saudi Arabia Shifting Sands – The Changing Face of Saudi Arabia

What does a Millennial Saudi Prince mean for the future of a nation? It’s a question we’ve pondered for a while as it could mean seismic changes for Saudi Arabia. Having conducted an in-dep...

1st August 2018   |   3 minute read

Forward Thinking

In the spirit of things – 4 emerging trends from Imbibe 2018

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to...

16th July 2018   |   3 minute read

Forward Thinking

SYSTEM 1 – AND THE 80:20 RULE

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it's still there!" We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  W...

28th June 2018   |   3 minute read

Forward Thinking

The Future of Luxury – A Radical Redefinition

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ - a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic ...

25th June 2018   |   3 minute read

Forward Thinking

Food Pioneers – Learning from the Innovators

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser D...

23rd May 2018   |   3 minute read

Forward Thinking

World Book Day: What we’re reading at Brand Genetics

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1. ...

27th April 2018   |   3 minute read

Forward Thinking

What’s in a name? Determining your innovation’s destiny

One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more like...

19th April 2018   |   3 minute read

Forward Thinking

The New Premium: Redefining Value in the Experience Economy

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of n...

28th March 2018   |   3 minute read

Forward Thinking

5 Key Trends from Craft Beer Rising 2018

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on B...

7th March 2018   |   3 minute read

Forward Thinking

Forget User Experience… Think Human Experience!

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of be...

28th February 2018   |   3 minute read

Forward Thinking

Bullshit busting and unconventional thinking

Nassim Nicholas Taleb poses the question: “You have the choice of 2 different brain surgeons.  One looks and dresses like a butcher, and the other is a suited and booted Harvard professor.  Which ...

27th February 2018   |   3 minute read

Forward Thinking

Are we spending our money wisely? – A Conversation with Dan Ariely

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural ...

22nd February 2018   |   3 minute read