Forward Thinking

What does a Millennial Saudi Prince mean for the future of a nation?

Shifting Sands – The Changing Face of Saudi Arabia

1080 1080 Neha Ahmed

What does a Millennial Saudi Prince mean for the future of a nation?It’s a question we’ve pondered for a while as it could mean seismic changes for Saudi Arabia. Having conducted an in-depth study it appears big changes – and opportunities – do lie ahead and now’s the time for brands and businesses to take…

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In the spirit of things – 4 emerging trends from Imbibe 2018

783 375 Ben Preston

It has been well documented that people are drinking less, both in the amount consumed per session but also as a weekly total. Yet, testament to its ability to innovate, the spirit sector continues to prosper.  The market is more diverse than ever, with global spirit sales estimated to grow by 4.3% in 2018 –…

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SYSTEM 1 – AND THE 80:20 RULE

1080 608 Andrew Christophers

“If you’re riding ahead of the herd, take a look back every now and then, to make sure it’s still there!” We used to love this Will Rogers quote, in the early start-up days at Brand Genetics.  We especially enjoyed using it with Brand Genetics co-founder John Kearon, whose early vision for the company was…

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The Future of Luxury – A Radical Redefinition

1080 804 Neha Ahmed

Last month, we were lucky enough to snag tickets to Selfridges’ sold-out event ‘The Flipside’ – a multi-sensory exhibition featuring 8 unique installations, each showcasing a different artistic and creatively challenging interpretation of ‘radical’ luxury.  Unlike the traditional and obvious associations of ‘high quality’ or ‘expensive’, each ‘world’ displayed artistic and out-of-the-box perceptions of luxury…

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Food Pioneers – Learning from the Innovators

1023 309 Andrew Christophers

As an innovation business, we are always inspired by stories from real innovators – so we were spoiled for choice at yesterday’s Food & Drink Innovation Network event, Food Pioneers. Fraser Doherty talked us through his compelling human story, subtitled “the adventures of Jam Boy”. Initially aged 14, he made 100% fruit jam, using his grandmother’s…

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World Book Day: What we’re reading at Brand Genetics

1080 1115 Clemmie Prendergast

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why… 1.  Brain Surfing by Heather LeFevre Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy,…

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What’s in a name? Determining your innovation’s destiny

1080 567 Tom Ellis

One of my favourite ideas is the concept of nominative determinism: that you are more likely to gravitate to a job, hobby or location if it ‘fits’ your name. The theory suggests you’re more likely to be a Dentist if you’re called Dennis, more likely to be a keen climber if you’re called Cliff and…

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The New Premium: Redefining Value in the Experience Economy

1080 608 Liz Thompson

Walking down any high-street or supermarket grocery aisle it’s not hard to see how dramatically the world of branding and advertising has changed over the last few decades. The never-ending sea of new products, brands, colours, and categories makes it hard to miss. However nowhere is this shift more striking than in the premium space.…

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5 Key Trends from Craft Beer Rising 2018

630 472 Marc Edwards

Since its inception in 2013, Craft Beer Rising (CBR) has built a solid reputation as the launchpad for exciting new brews and innovations in the brewing industry.  Held in the Old Truman Brewery on Brick Lane in London’s East End, CBR has quickly become the go-to place for new news from the world of Craft…

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Forget User Experience… Think Human Experience!

1024 613 Clemmie Prendergast

The average person checks their mobile phone 85 times a day. In the last six months 62 per cent of US smartphone users have bought something on their mobile device. Nomophobia – the fear of being without a smart phone – is a recognisable psychological affliction. However you look at it, mobile phones are playing an increasingly…

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