Speed Summaries

The Truth About What Customers Want
The Truth About What Customers Want Author: Michael Solomon Publisher: FT Press Publication: 2009 Marketing is about satisfying needs, but in order to do that you need to understand needs.  To he...
Wikinomics Speed Summary
Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott and Anthony D. Williams Publisher: Portfolio Hardcover Publication date: December 28, 2006 You’ve heard of Wiki...

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