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GLP-1 is set to revolutionise the food and drink landscape, reshaping consumer motivations and altering routines, cravings, and nutritional needs. This seismic shift challenges traditional demand s...

We came, we saw, we sipped. While BCB London (previously Imbibe) has been a staple for Brand Genetics for many years, this year we headed to the cocktail capital of the world to get to the cutting edg...

Once an app for earnest language learners, Duolingo has become an unlikely cultural icon. Today, its mischievous green owl is more meme than mascot—popping up on TikTok, attending Charli XCX gigs, a...