Since their launch in 1962, Havaianas has embodied Brazil’s spirit: casual, joyful, and unapologetically local. Originally designed as affordable footwear for the working class, their simple design ...

At Brand Genetics, we know that the best brands don’t just sell products, they sell experiences. Following our deep dives into Starbuck’s code-switching success and Duolingo’s viral mischief, we...

Once an app for earnest language learners, Duolingo has become an unlikely cultural icon. Today, its mischievous green owl is more meme than mascot—popping up on TikTok, attending Charli XCX gigs, a...

In a market crowded with functional drinks and frothy claims, Starbucks has managed to stand out. Their Protein Coffee RTD (Ready-to-Drink) is more than just a new SKU; it’s a case study in brand ev...