Speed Summaries

The Science of Why [Speed Summary]
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Author: David Forbes Publisher:  Palgrave Macmillan Publication date: 2015 For marketers, what motivates cons...
Start with Why [Speed Summary]
Start With Why: How Great Leaders Inspire Everyone To Take Action Author: Simon Sinek Publisher:  Penguin Publication date: 2011 Why do we buy what we buy? Trained ethnographer Simon Sinek offe...
The Paradox of Choice [Speed Summary]
The Paradox of Choice: Why More Is Less Author: Barry Schwartz Publisher:  HarperCollins Publication date: 2005 The success of your next innovation will depend on whether you are marketing to 'S...
The Consuming Instinct [Speed Summary]
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature Author: Gad Saad Publisher:  Prometheus Publication date: 2011 Reasons not Rationalis...
Creativity Inc [Speed Summary]
Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Author: Ed Catmull, Amy Wallace Publisher:  Bantam Press Publication date: 2014 Fear's Dark Force What’s...
Zero to One [Speed Summary]
Zero to One: Notes on Start Ups, or How to Build the Future Author: Peter Thiel & Blake Masters Publisher: Virgin Publication date: 2014 Competition is for wimps. Real innovation should be a...
The Lean Startup [Speed Summary]
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Author: Eric Ries Publisher: Crown Publication date: 2011 As well as earning cult status as the innovator's ...
Think Like a Freak [Speed Summary]
Think Like a Freak: How to Think Smarter About Almost Everything Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date: 2014 Moving from description to prescript...
Superfreakonomics [Speed Summary]
Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date:...

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