Motivation Matrix

Since their launch in 1962, Havaianas has embodied Brazil’s spirit: casual, joyful, and unapologetically local. Originally designed as affordable footwear for the working class, their simple design ...

At Brand Genetics, we know that the best brands don’t just sell products, they sell experiences. Following our deep dives into Starbuck’s code-switching success and Duolingo’s viral mischief, we...

GLP-1 is set to revolutionise the food and drink landscape, reshaping consumer motivations and altering routines, cravings, and nutritional needs. This seismic shift challenges traditional demand s...