World Book Day: What we’re reading at Brand Genetics

                                                            27th April 2018
                                                        
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                                                                            3 minute read

To celebrate World Book Day this past Monday, some of the team here at Brand Genetics have decided to share our favourite insight and innovation books with you. Here is what we love and why…

1. Brain Surfing by Heather LeFevre

Olivia says: “It’s a pithily written insight into the world’s leading marketing minds blending strategy, business and even a bit of travel. It harnesses the power and experience of those at the top of their game to help you get to the right questions, reframe your way of viewing certain things and even tools which you can pick up, adapt and play with. Also a lesson in empathy and learning about strategic insights on a human to human level rather than from a purely rational standpoint.”

2. Nudge by Richard Thaler and Cass Sunstein

Liz says: “Nudge gives a very good overview of how behavioural science can be applied in the real world with nice tools and frameworks for reframing common problems.”

Brand Genetics have a speed summary of Nudge here!

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Tom says: “A refreshing approach to transformational innovation – Blue Ocean Strategy defines a clear and human-centric approach to opening up new growth opportunities, whether you’re a start-up or an established blue-chip company.”

4. Everybody Lies: What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz

Clemmie says: “Quite simply, Everybody Lies highlights the extent to which we fool ourselves in our everyday lives. An ex-Google trends analyst, Stephens-Davidowitz suggests that Google is a powerful research tool revealing some of our most hidden secrets. The book illustrates some of the problems of traditional research methods such as the sociability bias, encouraging us to think beyond these frameworks to uncover the deepest of human truths.”

5. Diversify by June Sarpong

Joella says: “Diversify shines a light on all levels of inequality, with an intersectional approach to diversity and discrimination, the book offers useful tools to challenge current thinking and how to take positive steps to move beyond this and implement change.”

6. Tipping point by Malcom Gladwell

Andrew says: “This book teaches us not to speak to mainstream consumers, and instead listen to what Gladwell calls the “Mavens”, the one in 10 consumers who are the advocates who influence what others will buy.”

Brand Genetics have a speed summary of Tipping Point here!

7. Hooked by Nir Eyal

Olivia says: “An Interesting perspective on modern innovation from a digital angle. With a focus on psychology the book explains it is about designing products and systems that promote emotional, engaging and social responses. The Hooked model helps you see the world from a habits perspective – an interesting vantage point for those looking for innovation opportunities that embed into human lifestyles rather than simply exist as products.”