Posts Tagged :

Cambridge Analytica

Data protection and GDPR… what we’ve been reading this week at Brand Genetics

939 595 Clemmie Prendergast

We’ve been reading all about new data protection legislation and a few revealing insights have caught our eye… “The goal of the web is to serve humanity. We built it now so that those who come to it later will be able to create things that we cannot ourselves imagine.” says Tim Berners Lee, creator…

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Big data and personality profiling… what’ve we’ve been reading this week at Brand Genetics

900 568 Liz Thompson

We’ve been reading all about the Cambridge Analytica files and a few unorthodox insights have caught our eye… While we’re not going to touch on the heated debate itself (for background, see here, here and here), we did want to focus on two interesting offshoots of the Cambridge Analytica files: personality profiling and fake news. For those who haven’t been…

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