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Human Needs

Brand purpose or community-building?… what we’ve been reading this week at Brand Genetics

1080 529 Clemmie Prendergast

We’ve been reading all about brand purpose and the power of brand communities and a few revealing insights have caught our eye… Brands often get a bad reputation.  As symbols of commercialism many people have negative associations with brands, believing them to embody conformity, mediocrity and the suppression of individuality.  However, we are seeing a brand…

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