Behavior Decoded. Growth Unlocked.

Behavior Decoded. Growth Unlocked.

The how: 

We help ambitious brands turn deep understanding of human motivations, context and culture into competitive advantage – blending behavioural insight with commercial clarity.

Our approach is built on a single belief: Only when you understand why people behave a certain way can you influence what they do next.

We call our method the DNA of Human Behaviour – a proprietary, evidence-based framework that reveals the hidden forces driving human action.

It helps brands decode the what, why, and what next of audience behaviour – and turn that understanding into smarter decisions, sharper positioning, and stronger growth.

The DNA Framework:

  • Drivers: Deep human motivations, values and emotional needs that guide behaviour
  • eNablers: Contextual, social and environmental influences that facilitate (or prevent) behavior
  • Abilities: Capabilities, habits and knowledge that shape behaviour

We partner with brands at every stage of the growth journey — from identifying opportunity spaces to refining go-to-market execution.

We cluster our challenges into three key areas:

We decode real world behaviour, context, and cultural signals to reveal actionable growth opportunities.

HUMAN-FIRST INSIGHT IN ACTION

 

We mapped an emergent product category to identify new growth opportunities that helped our client triple revenues in this space

We conducted deep foundational work on a category and brand to inform a strategy that led to our client doubling in volume and value

Our toolkit includes

01

Psychological Frameworks

Scientific and behavioural insight to get to deeper, unspoken human motivations
02

Consumer Conversations

Interviews and discussions using empathic approaches to gather rich emotional insight and reveal hidden needs
03

Digital Insight

Extract human insights from the wealth of online data, revealing real behaviour and aspirations
04

Foresight of the Future

Our 'Anticipatory Thinking' toolkit is a carefully curate selection of diverse and complementary foresight methodologies (inc. ‘Delphi’ and scenario planning) to map possible futures

We develop behaviourally-informed platforms and ideas that meet human needs and drive growth for your brand.

HUMAN-FIRST INNOVATION IN ACTION

We created and optimized the concept for an innovation launch which became the UK’s #1 NPD in Sweet Snacking

We developed and refined breakthrough innovation concepts that achieved Nielsen’s highest brand scores in over a decade

Our toolkit includes

01

Northstar Vision

Guide strategic innovation by defining brands’ 
role in addressing core human needs in a 
changing world
02

Growth Workshops

Inspiring sessions grounded in the science of creativity to help teams unlock new opportunities
03

Agile Innovation

Co-create alongside early adopters and experts to evolve innovation ideas and get further, faster
04

Innovation Blueprints & Concepts

Create clear consumer-centric briefs for successful innovation, brought to life ready to brief teams and succeed in quant

We optimise strategic and creative executions to ensure they align with real human behaviour and maximise effectiveness.

HUMAN-FIRST IMPACT IN ACTION

 

We honed creative campaigns for FIFA World Cup which helped grow brand awareness and increase global sales by 4.1%.


We shaped and refined the concept for a brand extension now worth $40million

Our toolkit includes

01

Stakeholder Management

Working to understand, engage and influence key stakeholders from start to finish to drive alignment on outcomes
02

High-Impact Delivery

Embed outcomes with dynamic debriefs, interactive workshops, engaging documents, podcasts and documentaries
03

Consumer Closeness Experiences

Enhance understanding and engagement by getting stakeholders to walk in their consumers’ shoes
04

Human-First Training

Equip your team with the human first frameworks and tools to transform your innovation and creative abilities

What we’re NOT

We are incredibly proud of what we do, but we’re also
clear about what we don’t do.

So, don’t hire us if you want…

A BIG Agency

We’re a boutique agency but we utilise our scale to drive speed and agility.  This is a proven advantage over more corporate organisations

Pure Quant

We specialise in qualitative approaches that help us uncover unspoken needs and new opportunities, but using data and measurement where appropriate to provide added confidence and structure

Executional Detail

We’re thinkers, not makers; our specialism is front-end insight and innovation (though we recognise the importance of making our thinking ‘real’ and realistic)

A Comfortable Ride

Succeeding in the future will be challenging, so we believe we need to be as well: we will challenge your sacred cows, provoke fresh thinking and speak truth to power

Our Global CMO describes your consumer
strategy as the best strategic deck he has
ever seen.

AB InBev
Global Insights Director

You guys are my dream team!

Panasonic
Head of Insight and Innovation

Best research experience EVER! Met all my expectations! Thoroughly enlightening!

Reckitt
Global Marketing Director