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The future of gamification… what we’ve been reading this week at Brand Genetics

939 443 Clemmie Prendergast

We’ve been reading all about gamification and a few revealing insights have caught our eye… Gamification has been on the agenda for a while, but a recent report by JWT looking at its use for social good has caught our attention. This week we explore the rise of gamification, looking at some of the psychological drivers of…

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Blockchain, Londoners and the McVegan Burger…what we’ve been reading this week at Brand Genetics.

875 561 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about food, health and fitness and a few unorthodox insights caught our eye. This week was big for burger innovation with McDonalds selling 150,000 McVegan burgers since its launch just over a month ago. Currently only available in Sweden and Finland, the McVegan burger was created…

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