What Women Want- Decoding the Future of Femininity Brand Genetics Insight

Welcome to the Middle Kindom The Chinese name of China is 中国  (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

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Want to understand what motivates consumers' perceptions of premium? Despite economic uncertainty and a global pandemic, the premium market has not just bucked the trend, but continued to grow! ...