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What Women Want- Decoding the Future of Femininity Brand Genetics Insight

25th January 2020

Welcome to the Middle Kindom The Chinese name of China is 中国 (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’. This dates back to ~1000BC when the Chinese were in...

            17th March 2023
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                                    3 minute read
                            
        

Champions amidst crisis: how do consumers respond to economic pressures Champions amidst crisis: 10 ways consumers respond to economic pressures – and what brands should do about it

Rising costs, change and eroding consumer confidence. It’s not easy out there! The global pandemic rattled the world, and the economic aftermath continues to batter consumers. Combined with a yea...

            3rd March 2023
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                                    3 minute read
                            
        

Sports Fan Motivations Winning with fans: How brands can harness the power of sports fan motivations

Over 1.1 billion people watched the last Fifa World Cup Final. Far eclipsing the 206 million daily twitter users or 530 million who watched man's first step on the moon. This creates a significant ch...

            17th February 2023
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                                    3 minute read
                            
        