Here are some worrying facts for you: Did you know that only 7% of men globally relate to the depictions of masculinity they see in the media?(1) Equally, 80% of men agree that adverts influence gen...

Having worked closely with Brand Genetics for several years, Dr. Paul Marsden has been a central part of our campaign exploring modern masculinity. Recently, he took the time to share his thoughts on...

In the wake of wider social change, traditional concepts of masculinity are under fire.  Witness the rising debate around the relevance of gender and gender roles, and movements like #metoo. Many men...