Positive Innovation

At Brand Genetics we believe in “positive innovation”, which means innovating with people’s happiness and wellbeing in mind.

By making human happiness the ultimate goal of innovation, positive innovation can help humanise innovation and tap into a fundamental and universal human goal; the pursuit of happiness.

And there’s a compelling business logic for positive innovation too – people believe happiness and wellbeing is well worth paying for; the fast-growing global wellness market is now worth $4.2 trillion, four times larger than the global pharmaceutical industry.

Why now?

We believe the time is right for positive innovation because the world appears ever more dangerous, divided and unhappy. We need more happiness in the world.

So we’ve distilled the top insights from ‘positive psychology’ (the science of human happiness and wellbeing) and ‘positive design’ (design that facilities wellbeing) into a set of brainstorming cards for innovation to you develop new products and services that promote human happiness.

Free Positive Innovation Brainstorming Cards

You can download a free e-copy of Brand Genetics’ PositiveInnovation cards here

Our cards are designed to offer positive inspiration for positive innovation. Each card contains one positive insight with an explanation, evidence and a real-world example.

Feel free to use them, adapt them, and share them as you like.

Here’s a simple team-brainstorming exercise to get you started.

1. Split your team into pairs or small groups. Each person chooses selects one positive insight cards from the deck that inspires them and that they feel may be relevant to their innovation challenge
2. For each of the chosen positive insight cards, brainstorm a list of examples (products and services) that build on this insight. Think both within and beyond your category. We’ve given a starter example on each card.
3. Select the one positive insight card that seems the most promising for your innovation challenge. Using the real-world examples as inspiration, brainstorm a list of product or service innovation or improvements for your business
4. Share your top ideas with the team. You should now have a wealth of positive innovation ideas – some easy fixes, some more far-reaching. Your challenge now is to select the ones that will have the most positive impact on your customers and your business!

A Positive Manifesto for Innovation

We believe the ultimate goal of innovation is to create more happiness and less unhappiness in the world around us. It’s that simple.

And we believe the solution can be simple too. By using insights from the science of human happiness, positive innovation can create products and services that facilitate and foster happiness to help people, profit and the planet thrive.

If you share our vision for positive innovation, and want to learn more about how to put a smile on your customers’ faces, please do get in touch