The Future of Femininity Identity, gender and the future of FMCG branding

At a time when fundamental assumptions about human identity are being called into question, we have embarked on an insight journey exploring what it means to be a human today. In this, we are creating...

17th April 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Unconstrained Femininity

In a #MeToo era, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has huge implications for society in g...

15th March 2019   |   3 minute read

The Future of Femininity What Women Want: How to Appeal To Women In The #MeToo Era with Daye

A social impact entrepreneur with a background in brand building Genevieve leads the brand and community side of Daye, the category-defining, cramp fighting, CBD infused tampon company. We caught up w...

6th March 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Perfectionist Femininity

In a #MeToo era, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has huge implications for society in g...

1st March 2019   |   3 minute read

The Future of Femininity How to Appeal To Women: an interview with Nellie Eden

Journalist Nellie Eden is a creative, feminist force to be reckoned with. Having written for British Vogue, ELLE and i-D she is currently the Associate Editor at Dazed Beauty. Nellie is also the co-fo...

20th February 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Powerful Femininity

Catalysed by social, political and cultural change, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them. This has...

18th February 2019   |   3 minute read

The Future of Femininity How to Appeal To Women: an interview with Dr. Meredith Jones

Dr. Meredith Jones is a reader in Gender and Media Studies at Brunel University. She has spent the past fifteen years exploring our relationship to cosmetic surgeries and the purchase of femininity. A...

13th February 2019   |   3 minute read

The Future of Femininity How to Appeal to Women: A closer look at Hyper Femininity

Catalysed by social, political and cultural change, women are increasingly challenging the way ‘feminine’ characteristics are portrayed and the fundamental assumptions that underpin them.  This h...

11th February 2019   |   3 minute read

The Future of Femininity Fourth Wave Feminism & Beyond: Why Traditional Depictions of Femininity Are Being Rejected

The persistent pressure of feminism has changed both perceptions and the realities of  Womanhood hugely over the last 150 years. More recently the #MeToo movement has further challenged many of our ...

6th February 2019   |   3 minute read

The Future of Femininity What do women want from marketing in a #MeToo era?

The #MeToo movement has catalyzed social change, challenging our understanding of gender roles and female stereotypes. There is greater uncertainty today than ever before about what it means to be a w...

31st January 2019   |   3 minute read