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International Women’s Day Brand Backlash… what we’ve been reading this week at Brand Genetics.

649 376 Clemmie Prendergast

This week at Brand Genetics we’ve been reading all about International Women’s Day. A few unorthodox insights have caught our eye… This month is Women’s History Month, and this past week was host to International Women’s Day (IWD). In celebration, several big brands – including Barbie, McDonalds, and top alcohol brands like BrewDog and Johnnie…

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