Posts Tagged :

human behaviour

London’s Pride March and the World Cup… what we’ve been reading this week at Brand Genetics

1080 710 Marc Edwards

We’ve been reading about everyday discrimination and a few revealing insights have caught our eye… As anyone currently in England knows, the whole nation has been indulging in an orgy of football related joy as the national team progressed in the World Cup.  Many articles written in the past week were quick to call out that…

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Are we spending our money wisely? – A Conversation with Dan Ariely

720 376 Neha Ahmed

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural economist and Professor of Psychology and Behavioural Economics at Duke University. Ariely defines friction as things that add steps to a process.  A very simple example involves the…

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