Western and indeed global food culture has undergone immense transformations over the past few decades. We now have a much greater awareness of foods impact on health, wellbeing and the need for sustainable practices in the industry. To put this in perspective a recent Mintel report claims 43% of millennials do not trust large food manufacturers. Fundamentally, lifestyles are shifting which is influencing how, where and what we eat, changing the brands we consume and pushing us to new food frontiers.

During this evolution, Middle Eastern cuisine has grown into a dramatic driving force. In a world where authenticity, tradition and heritage are writing the new innovation rulebook the Middle East’s culture of rich, flavoursome and healthy dishes have inspired tables across the world.

Yet research suggests that while Middle Eastern cuisine is increasingly becoming an important and loved taste, this is just the beginning. Our latest trend report, in collaboration with PAKT, aims to provide a cross-cultural outlook of how this region is influencing global food developments and what this means for brands, identify 5 key trends to show how it is set to shape the future of this industry.

Each trend is bought to life with best in class examples and the strategic lessons managers can learn. Download your copy of the report now and if you are interested in how to find the human future of the food market get in touch.


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