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Spotify, Excedrin, and Empathy… what we’ve been reading this week at Brand Genetics

620 400 Liz Thompson

This week at Brand Genetics we’ve been reading about tech-enabled empathy and a few interesting insights regarding both have caught our eye… There has been a lot of discussion and debate over whether technology poses a threat to human relationships and connections – namely whether it’s making us more lonely, less social, and gets in…

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Are we spending our money wisely? – A Conversation with Dan Ariely

720 376 Neha Ahmed

“In behavioural economics, there are two important questions; how do you reduce friction, and how do you make good behaviour the ‘easier one’?” explained Dan Ariely, the renowned behavioural economist and Professor of Psychology and Behavioural Economics at Duke University. Ariely defines friction as things that add steps to a process.  A very simple example involves the…

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