Posts Tagged :

trends

The Future of Insight – Top 3 Trends

940 258 Ben Preston

Inspired by Marketing Week’s Insight Show– which featured the latest innovations from the industry’s leaders – we have distilled the top 3 trends that we believe will play a predominate role in the future of insight. MOBILE MATTERS Mobile is predicted to be the future of purchase behaviour, the chosen method for media consumption and…

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The Future of Craft Beer – 6 Trends from CBR 17

1080 810 Marc Edwards

Boasting over 150 breweries and armed with more than 700 beers and ciders between them, Craft Beer Rising 2017 is a “must see” event in the craft beer calendar.  I joined some of the 2000 trade members and 6000 craft beer lovers at the session in Brick Lane, London and emerged, several hours later, with…

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Report: Food Matters Live

1080 810 Marc Edwards

I recently attended the Food Matters Live 2016 event – 600 exhibitors, showcasing the latest developments in “better for you” food and drink innovation.  It is an eclectic mix ranging from major food and drink manufacturers to new and enterprising start-ups, together with ingredients suppliers, retailers, foodservice providers and academic research bodies. Here are 4…

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‘Home-made’ – where old meets new: A Kickstarter insight

1024 682 Brand Genetics

Innovation rarely answers a truly new need – rather it improves the way existing needs are met. Kickstarter is a great place to uncover those ‘new ways of doing’. We use Crowdsight to analyse crowdfunding sites and understand those ‘new ways of doing’. One of the strongest trends in food currently is ‘home-made’ and ‘home-crafted’.…

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Restaurant quality without the restaurant: A Kickstarter insight

700 394 Brand Genetics

Restaurants and chefs drive the trends and innovations of home cooking. It’s not always easy to get sight of what those trends are and what it means for consumers. We use Crowdsight to analyse crowdfunding sites (like Kickstarter) to get sight of key trends and innovations early. One constant in home cooking is the desire…

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3 innovation lessons we can learn from Kickstarter’s record breaker

1060 576 Brand Genetics

The Coolest Cooler not only sounds cool, it is cool… Or at least that’s what over 62,000 people who backed it on Kickstarter think! On Friday, The Coolest broke the previous Kickstarter record with an incredible $13.3 million (after only asking for $50,000) pledged. At Brand Genetics we believe the innovation lessons we can learn…

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