Human-First Insight, Innovation and Provocations from Brand Genetics

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Revealing The ‘Why’ Behind The Buy: 4 Steps to Catalyse Brand Growth

Why do people buy the things they do? It’s not always easy to know the true reasons why someone chooses brand A over brand B. Is it price or the position on the shelf? Is it a specific feature...

Thought Leadership

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Thought Leadership

The world is still built for pairs – single women are paying the hidden penalty

                                    8th March 2026
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                                                                            3 minute read
                                                                        
                                

Thought Leadership

Decoding the DNA of Hinge’s ‘No Ordinary Love’: Swiping right to the power of real stories

                                    9th December 2025
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                                                                            3 minute read
                                                                        
                                

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Speed Summaries

The Tipping Point Speed Summary

The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Publisher: Little Brown Publication date: 2000 The Tipping Point has gained something of a cult...

            29th March 2010
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                                    3 minute read
                            
        