Creativity Inc [Speed Summary]
Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Author: Ed Catmull, Amy Wallace Publisher:  Bantam Press Publication date: 2014 Fear's Dark Force What’s...
Zero to One [Speed Summary]
Zero to One: Notes on Start Ups, or How to Build the Future Author: Peter Thiel & Blake Masters Publisher: Virgin Publication date: 2014 Competition is for wimps. Real innovation should be a...
The Lean Startup [Speed Summary]
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Author: Eric Ries Publisher: Crown Publication date: 2011 As well as earning cult status as the innovator's ...
Seeing What Others Don’t [Speed Summary]
Seeing What Others Don’t - The Remarkable Ways We Gain Insights Author: Gary Klein Publisher: PublicAffairs Publication date: 2013 What is insight anyway? Ever wanted to nail the definition of...
Think Like a Freak [Speed Summary]
Think Like a Freak: How to Think Smarter About Almost Everything Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date: 2014 Moving from description to prescript...
Superfreakonomics [Speed Summary]
Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance Author: Steven Levitt and Stephen J. Dubner Publisher: William Morrow Publication date:...
Can you tap into the growth of ‘YUMMY’ money?
The world is going crazy for the latest neologism - the YUMMY (Young, Urban Males). This new (frankly horrible) term, coined by HSBC analysts in a recent report, disguises a fascinating trend: the p...
Decoded – The Science Behind Why We Buy [Speed Summary]
Decoded - The Science Behind Why We Buy Author: Phil Barden Publisher: Wiley Publication: 2013 A little psychology can go a long way in marketing.  Decoded explores five core psychological in...
Contagious: Why Things Catch On [Speed Summary]
Contagious - Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell's Tipping Point, the business press has been adding flesh to the bare ...
Big Bang Disruption [Speed Summary]
Big Bang Disruption: Strategy in the Age of Devastating Innovation Author: Larry Downes and Paul Nunes Publisher: Portfolio Publication: 2014 The tell-tale signature profile of disruptive inn...

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